Barbara Lang
M: 908.403.6936 mobile
O: 908.233.0065 office

Barbara Lang

Sales Associate
License #:




Sales Associate

Accredited Buyers’ Representative, Senior Real Estate Specialist

A 2021 Marquis Top Executive



NJ REALTORS® CIRCLE OF EXCELLENCE AWARD- 2013, 2015, 2016, 2017, 2018, 2020 






Business Philosophy 

My goal is to provide a superior real estate experience by providing exceptional service with the highest level of professionalism and integrity. My commitment to the needs of my clients is similar to that of my family--going out of my way to put my clients’ needs ahead of my own. Together with my team of professional stagers, contractors, landscapers and my assistant Kate, I can help you facilitate the entire real estate transaction from initial meeting to close making the process seamless and perfectly coordinated. Selling or buying can be stressful but it doesn’t have to be. Let me take care of all the details for you.  

Professional Background 

Taking the real estate market by storm in 2009, Barbara closed 8 transactions and almost $4 million in sales her first year in business – not to mention during one of the most difficult market conditions in years! Barbara continues to excel by exceeding her clients’ expectations, and has been a consistent TOP PRODUCER in the Coldwell Banker West office. In May 2016, Barbara was recognized by NRT President & CEO, Bruce Zipf, as being a member of the Top 1,000, out of 47,000 NRT Sales Associates, for the first quarter of 2016. He stated, “Reaching the pinnacle of a profession as competitive as ours is no small accomplishment.” Zipf continued, “Based on your proven leadership and track record of success, I’m confident in your ability to help buyers and sellers realize their real estate goals in this, or any market.” 

As a former Vice President of a major institutional investment management firm in New York City, Barbara has the financial background to understand the complex instruments and options common in real estate finance. Subsequently, she was a marketing director for a “managed futures” investment firm in Florham Park. Real estate is a natural progression for Barbara. 


Personal Background 

Originally from Philadelphia, Barbara has lived in Westfield and Scotch Plains for over 35 years, and has a thorough personal knowledge of the area’s schools, communities, transportation, medical, shopping and recreational facilities. She and husband, Rick, have raised two children through the Westfield School system. Son, Rick Jr. graduated from Annapolis and was a fighter pilot and former instructor at the “Top Gun” school in Fallon, Nevada. Daughter Morgan was a standout athlete at Westfield High school, holding all-time WHS lacrosse records and continuing her education as a scholarship athlete at the College of William and Mary. Morgan recently served as Championship Director for the US Women’s Amateur Championship, a USGA event and as Executive Commissioner of Sports for the Norfolk area in Virginia. 

Barbara has been an active participant in the Westfield area community as a founding member of the Westfield Lacrosse Club and a youth and assistant varsity lacrosse coach. In addition, she was a Brownie leader, a Boy Scout merit badge counselor as well as a member of the Westfield PTA. She was Vice President of the Muhlenberg Hospital Auxiliary Board, chairing two significant multi-faceted charity events and is currently a member of the Westfield Historical Society. 

"Not contacting Barbara whether your buying or selling a home would be your biggest mistake. She is not your average real estate agent. What made her stand out is that she genuinely wanted a home best suited for my husband and I. During the home search she was very patient in order for us to see what was out there to get a feel for what we really wanted. Barbara was also very honest and knowledgeable. She was not afraid to tell me if something was wrong with the property. Shes not looking to sell you something just to sell. Barbara truly wants you to buy a home that you love. She treated me like family throughout this whole process and I couldnt recommend anyone better for the job!"

  -Steffany, Client

"We bought our first house in Spring 2018. We started with no idea what we were looking for or even where in Union County we wanted to look, but Barbara really helped us narrow it down. Ultimately, she found us the perfect house in a great location!"

  -Pete, Client

"Barbara went above and beyond her duties as a real estate agent to help me sell my house. As an out of state owner, I relied on her heavily for advice and recommendation of local businesses and contractors for the necessary repairs, and prepping of the property for sale. She coordinated everything, made the house and landscaping look great, hosted several open houses and successfully negotiate the sale. I would highly recommend her to anyone buying or selling a home in NJ."

  -Rita, Client

"I highly recommend Barbara as a real estate agent. After several years of looking, we finally found our dream home with the help of Barbara and of course, Kate. Barbara was extremely patient and I know she has documentation to prove it (our file has five years worth of homes that we looked at). During the process and after getting into and out of Contracts, the third time was the charm. When we were dealing with some issues during the process, she was there to help us get through them. She was attentive and did her research before we saw any of the homes that we were interested in. Hire Barbara! You won't regret it!"

  -Rachel, Client

Coldwell Banker Realty


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Westfield, NJ